Web design is the process of planning, conceptualizing and organizing online content. Nowadays, designing a website goes beyond aesthetics to include the overall functionality of the website. Web design also includes web applications, mobile applications, and user interface design. A web designer creates the layout and design of a website.
In simple terms, a website designer makes a site look good. They use design programs to create visual elements. Website designers often have UI or user interface expertise, which means they strategically design a site that is intuitive and easy for visitors to navigate. Web design identifies the objectives of a website or web page and promotes accessibility for all potential users.
This process involves organizing content and images into a series of pages, integrating applications and other interactive elements. As Ryan Singer, the developer of the 37Signals team, states, users would probably be eager to provide an email address if asked once they had seen the feature work, so they had an idea of what they were going to get in return. However, registration can be done in less than 30 seconds, since the form has landscape orientation, the user does not even need to scroll the page. Modern web designs are often criticized because of their approach of guiding users with 1-2-3 visually appealing steps, large buttons with visual effects, etc.
But from a design perspective, these elements are not bad at all. On the contrary, these guidelines are extremely effective, as they guide visitors through the content of the site in a very simple and user-friendly way.