As a web design expert, I have witnessed the evolution of this field over the years. It is no longer just about making a website look good, but also about creating a functional and user-friendly experience for visitors.
Web design
encompasses various aspects such as web applications, mobile applications, and user interface design. It is a process that involves careful planning, conceptualizing, and organizing online content to achieve specific objectives. In simpler terms, a website designer's role is to make a site visually appealing.They use design programs to create attractive visual elements that capture the attention of visitors. However, a good website designer also has expertise in user interface (UI) design. This means they strategically design a site that is intuitive and easy for visitors to navigate. One of the main objectives of web design is to promote accessibility for all potential users. This involves organizing content and images into a series of pages and integrating applications and other interactive elements.
As Ryan Singer, the developer of the 37Signals team, once said, users are more likely to provide their email address if they have seen the feature work and have an idea of what they will get in return. This highlights the importance of creating a user-friendly experience that encourages visitors to take action. Modern web designs have often been criticized for their approach of guiding users with visually appealing steps such as 1-2-3 guides and large buttons with visual effects. However, from a design perspective, these elements are not bad at all. In fact, they are extremely effective in guiding visitors through the content of the site in a simple and user-friendly way. From my experience, I have found that these guidelines help visitors navigate through the site easily and understand the content better.
This is especially important for websites that offer products or services, as it can increase the chances of conversion. By following these design principles, visitors are more likely to have a positive experience on the site and become potential customers.
